A creative-led ecommerce studio for brands with vision.

Studio De Luca designs elevated storefronts, brand content, and digital strategies for thoughtful brands. From seamless user experiences to editorial visuals, we help brands grow, without losing what makes them distinct.

Founded by creative partners Chris and Karen De Luca, our studio blends deep experience in fashion, photography, and brand strategy with scalable, performance-driven ecommerce infrastructure. We’ve worked across Europe and the U.S., partnering with fashion labels, wellness brands, lifestyle founders, and artisan producers to bring their products to life.

Meet the Team

  • KAREN DE LUCA

    BRAND & COMMERCE DIRECTOR

    Karen handles strategy and storytelling. She studied Media & Communications in Berlin and spent over a decade working with brands across fashion, beauty, and lifestyle. She's good at spotting what's next and figuring out how to get there—without the fluff.

  • CHRIS DE LUCA

    PHOTOGRAPHER & CREATIVE DIRECTOR

    Chris leads all creative and design work for the studio—from brand visuals to full ecommerce experiences. He's a photographer who shoots both film and digital, with a background that spans music collaborations (Wu-Tang Clan, Björk) to custom sound design for brands like Patagonia and Levi's. Italian-German roots, electronic music background, and a knack for making commercial work feel genuine.

CONNECT WITH US

Clients & PublicationS

SELECT CLIENTS

New Era Cap - Arch NYC - Katjes - Dr Joe Dispenza – Project Slush - We First - Strike Gently - Intentionally Blank - Paraiso Creations - New Brew - Flora Hemp - Tayground NYC - MUTMA Shop - MACHETE - Silver Mirror - Audrey O Studio - Marc O’Polo - Medable - Great Jones - Bubble Skincare - Amame Skin - Lund Leather - Leap Loves Green - Knotted Words - Kibou Bags - Good Juju Herbals - Backdrop Home - Glad & Young Studio - Barb’one Italy - Birdie & Claire - P.F. Candle Co. - Body Snack Pack - Good Boys Treats - Riviera Dining Group - NEXT Models - Select Models - Freedom Models - BMG Models - Elite Models

PUBLICATIONS

Black and white logo of The Cut.
The logo VOGUE written in large black serif letters on a white background.
The logo ELLE in bold black letters on a white background with a black border.
The logo HYPEBAE written in bold, black capital letters on a white background.
The Logo Katjes on a white background with a small heart shape above the 'i'.
New Era logo with an abstract cap and the text "New Era" inside a rectangle.
A white square with black text that reads 'INTENTIONALLY _________.'
Marc O'Polo logo in black text on white background.

Vogue Germany - Vogue - ELLE - Flanelle Magazine - Refinery29 - The Cut - Coveteur - Style In Progress - Pump Magazine - Thing Testing - Real Simple - Women’s Health - O Magazine - Forbes - Mob Journal - Lucy’s Magazine - Apartment Therapy - Buzzfeed - Hypebae - Women’s Wear Daily

Say hey!