Potion Lab is a wellness brand rooted in traditional Chinese medicine and modern mental health science. We developed the visual direction for their product line, building a warm, earthy tone that balances contemporary design with natural elements. Every shot was styled around the herbal ingredients at the heart of the formulations. Alongside the product imagery, we created a suite of lifestyle shots that placed the products inside the target customer's daily routine: morning rituals, journals, quiet moments. The goal was to make wellness feel serene and aspirational without losing the product.