PULLUNDR is a premium knitwear brand built on modern heritage, slow fashion values, and a Riviera-infused visual identity. We were brought in before launch to shape the brand's entire digital foundation — translating its core values of craftsmanship, individuality, and timelessness into a cohesive world that people could immediately understand and connect with across web, social, and brand communications. We developed a four-part content system that turned the brand's editorial direction into a repeatable framework for Instagram, email, and ongoing storytelling.